Hugo Boss

BOSS perfumes have been expertly crafted to reflect the powerful personalities of the BOSS man and woman. Featuring refined and contemporary fragrances, the collection is tailored to complement the modern lifestyle of the wearer. Similar to their iconic fragrances, its watches make for statement timepieces that are sure to make an entrance. Power, precision and panache in everyday life comes easy with this classic brand.

Hugo Boss 2019

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Hugo Boss fashion line

The influential Hugo Boss is a German fashion and style house based in Metzingen, Germany. It is named after its founder, Hugo Boss (1885-1948). The iconic brand is the home of avant-garde design with various products like apparel, fragrances, eyewear and shoes. Offering superior quality products, Hugo Boss is one of the most luxurious fashion brands today.

Hugo Boss facts

The HUGO BOSS Group is one of the world market leaders in the premium fashion and luxury segment of the fashion market. Hugo Boss focuses on developing and marketing high-end women's and men's fashion. The Group, which is based in Metzingen in Germany and employs a workforce of approximately 10,000, generated annual sales of EUR 1.7 billion in fiscal year 2010 and is among the world's most profitable fashion labels.

Hugo Boss brands

Along with the core brand BOSS and the trendy brand HUGO, HUGO BOSS targets different, clearly differentiated consumer groups. The brands cover an extensive product range consisting of classic-modern business wear, elegant evening and relaxed casual fashion, shoes and leather accessories, as well as Perfumes, Sunglasses, watches, children's fashion and even motorcycle helmets.

Hugo Boss Strategy

Intensive marketing activities and involvement in sponsorship of sport and cultural events enhance the worldwide recognition of HUGO BOSS and the image of its brands. Alongside traditional forms of advertising such as print and out-of-home, the relevant target groups are increasingly targeted through new marketing instruments such as social networks. Sport sponsorship activities focus on premium sports such as sailing, golf and Formula 1 and are an ideal vehicle for conveying brand values such as dynamics, perfection and precision. In its cultural sp

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